A Woman with Two Hats

It’s easy to make claims about being able to help businesses. But who can you trust to help you when you need it? How can you be sure the person you are working with has the experience, knowledge, perception and connections to know what is needed and when?

Celena Ross is that person and her extensive knowledge is now available as she has recently launched My Business Doctor. Her slogan of “all business questions answered” is a confident declaration backed up by her years assisting businesses through a broad range of business cycle issues. Hundreds of businesses have already benefited from Celena’s knowledge and passion for small businesses, particularly women in business.

The initiator of the successful Sunshine Coast Business Women’s Network Celena is highly regarded by both businesswomen and men for her extensive knowledge and her commitment to assist and connect businesses. A truly unique business catalyst, Celena doesn’t fit neatly into a description of a business advisor or coaching consultant. “One of the greatest benefits I can bring to your business is my insights from assisting literally hundreds of businesses and also community associations to achieve their goals.”

Whilst renowned for her ability to quickly assess business issues and provide information that can be acted upon immediately, Celena changes ‘hats’ on the weekend as a wedding celebrant. At the first meeting, she soon puts the bridal couple at ease with her sense of humour and describes herself as a supportive quirky aunt, sister, RU friend (depending on the age group). “I am just as excited and looking forward to the day as they are, and love to ask about the colours, the flowers, what the mum’s are wearing – as I don’t want to clash!”, she says with her trademark bubbly enthusiasm.

“I studied under the one of the leading Speech and Drama teachers from 13 years of age as I wanted to be a theatrical actress and that training as well as a background in journalism and event management means I can create just the right touch of humour and drama for a wedding, naming , vow renewal or funeral ceremony.”

Celena says “I know how hard and lonely it can be running your own business – you have the passion and the will, but at times you need some direction, someone to bounce ideas off or provide direction and supportive information”, she says. “I am passionate about empowering and inspiring businesses to develop goals and priorities in business and life…and working out which of those goals will have the biggest impact on your quest for success to achieve your dreams.”

Celena’s background working and supporting businesses encompasses the past 15 years working for State and Local Government in business development roles as well as extensive experience with regional and community economic development. Celena has a reputation for providing ideas, direction, motivation and actions that you can immediately put into practice  – not to mention the network contacts that she may strategically introduce you to. In her meetings with clients, Celena plays a role between Devil’s Advocate and a supportive and encouraging mentor. Understanding that there is no one blueprint plan that suits every business, Celena draws on her vast knowledge and is laser quick to identify critical issues and provide you with real and practical advice to build or grow a profitable business.

Edited by Louise Hickey